Little Caesars: So crazy it might work
Continued from page 2 Like its pizza segment rivals, March Madness is a peak time for Little Caesars. The Detroit-based chain is looking to leverage the fun of the tournament again this year by bringing back its “Crazy Happens” promotion, which will offer a free order of Crazy Bread to every customer if a No. 16 seed beats a No. 1 seed in next weekend’s first round. The one-day giveaway would be scheduled for April 8, the day of the championship game. Guests only ...
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Contact: Desiree Torres Desiree.Torres@penton.com