As more restaurant brands look for international expansion opportunities, a handful of new geographical regions outside the usual suspects of China and India are appearing on the radar. U.S. brands are already well-established in the BRIC region — Brazil, Russia, India and China — and the next frontier has become the countries of MIST — Mexico, Indonesia, South Korea and Turkey. The emerging block offers restaurants younger populations, increasing incomes and stable ...
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Contact: Desiree Torres Desiree.Torres@penton.com