David Stidham, vice president of marketing for Culver’s, knew the Nov. 6 national election would make buying time on television for the chain’s commercials prohibitively expensive this fall. Prairie du Sac, Wis.-based Culver’s has most of its 470 restaurants in the Midwestern swing states of Wisconsin, Iowa, Minnesota and Ohio, all of which factored into the presidential candidates’ strategies to win the votes of the Electoral College, inviting record levels of ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

 

Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Already registered? here.