Sonic says the special buns have boosted same-store sales and transactions
Looking for ways to make their product stand out in an increasingly crowded segment, some burger brands are turning to a very literal form of branding. RELATED • McAlister's Secret Menu resonates with customers • Better burger chains add exotic meats to menu • More restaurant industry food and beverage news At most burger joints, enhancements to the bun might include an egg wash and a sprinkle of seeds. At chains including Sonic, Umami Burger, and BurgerFi, as well as ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!