The fast-casual chain is seeing success with recent modernization efforts, including culinary changes
Since acquiring 80-unit fast-casual chain Salsarita’s nearly one year ago, Phil Friedman has been refining the underlying systems the Mexican brand needs to meet its growth goals, and those changes have yielded near-term sales growth. Friedman, who most recently had been chief executive of McAlister’s Deli, is chief executive of Mississippi Restaurant Group, which closed on the purchase of Charlotte, N.C.-based Salsarita’s last June 16. He sensed a growth opportunity in the ...
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