Expert advice on how restaurants can tap into the spending power of the country's largest demographic group
Millennials, the country’s heaviest restaurant users, are cutting back restaurant spending, according to consumer research firm NPD. Although NPD estimates that Millennials made more than 12 billion visits to restaurants in 2011 and spent $73 billion during those visits, the firm also reports that the number of visits by that demographic has been falling since the start of the Great Recession in 2008. That makes it even harder to win over this young crowd that not only has strong ...
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