Burgers for the next generation
(Continued from page 1) Ryan said burger lovers are tired of 50-year-old brands that have long defined the quick-service segment. “We’re defining burger occasions for the next generation,” he added. Like all Smashburger locations, the new unit has a regionally specific burger. The L.A. Burger, which debuted at the Thousand Oaks location last year, is topped with a fried egg, a crispy wonton square, a generous amount of fresh cilantro and cucumber slices, and lettuce ...
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Contact: Desiree Torres Desiree.Torres@penton.com