What is in this article?:
- Snappy Salads expands in Texas
- Standing out in a growing segment
Snappy Salads is known for their distinctive tables made from recycled wood, says founder Chris Dahlander.
Standing out in a growing segment
The salad segment is expanding. How does Snappy Salads’ positioning give it strength?
It's exciting to see other concepts doing well. I'm a firm believer that we are eating too much of the wrong foods because there haven't been any options out there. Everything in moderation, but let's be honest, obesity is a real problem, and that's why we are going to be the beneficiaries of people that have reached their tipping point.
You also plan to add beer and wine for the first time at the Richardson unit.
We will begin selling beer and wine at the Richardson location as soon as the paperwork gets through a lengthy approval process. We're going to keep the selection to two beers and two wines that have stories that complement our reason for existing.
And how will those be served?
We will be serving our beer and wine in recycled wine and beer glasses. Wine bottles for beer glasses and beer bottles for wine glasses.
What is the check average?
Our guests are not afraid to spend money on our salads because they know that we are trading them for a high-quality salad served in a friendly environment with friendly and helpful team members. A Half Snap (half-sized salad) with a protein and a drink comes out to $12.
What percentage of customers choose menu salads versus creating their own?
Each location has a different mix and is more a function of how long they've been around then anything else. I will say that, anecdotally, women are more likely to create their own salad than men on their first visit.
Contact Ron Ruggless at Ronald.Ruggless@Penton.com.
Follow him on Twitter: @RonRuggless
