Restaurants, consumers focus on mobile
SinglePlatform’s study also noted that people spend an average of about two minutes and 11 seconds looking at a restaurant’s menu before closing their browser. Often those users open multiple restaurants’ menus in several windows to compare them. This highlights the need for restaurants to ensure their menus stand out with easy navigation and engaging food photography, Cerilli said. “The average person is looking at two menus per visit now,” he said. ...
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