Tips for first exposure
(Continued from page 1) Restaurants that are not ready to run photo-sharing promotions could still encourage more picture-taking through “light-touch, high-impact actions,” Reed said. “The first step is ‘listening,’ or just seeing how customers interpret your brand experience through Instagram,” he said. “Does it lean heavily toward food, or is it people’s photos of their friends at a table in the restaurant? That can tell you positive ...
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Contact: Desiree Torres Desiree.Torres@penton.com