With global growth as the new frontier, the Subway sandwich chain is reaching out to young people in other countries in a way that meets them where they are: online. Subway last month launched an online “business simulation” game that allows players in the 100 countries where the brand operates to build their own virtual Subway unit. The Milford, Conn.-based chain is challenging players to compete against each other to build the best restaurant by March 12. The top five ...
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Contact: Desiree Torres Desiree.Torres@penton.com