Taco Bell, Little Caesars improve perceptions
(Continued from page 2) Other brands significantly improved their perceptions with consumers in 2012, including top gainers Taco Bell and Little Caesars, which each garnered a four-point gain in the year. Taco Bell’s annualized buzz score rose to 16 from 12 last year. The brand had battled back from negative perceptions about the quality of its seasoned beef, stemming from a consumer lawsuit brought against the brand and dismissed in 2011. Taco Bell went on to introduce some ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?
Contact: Desiree Torres Desiree.Torres@penton.com