Taco Bell, Little Caesars improve perceptions
(Continued from page 2) Other brands significantly improved their perceptions with consumers in 2012, including top gainers Taco Bell and Little Caesars, which each garnered a four-point gain in the year. Taco Bell’s annualized buzz score rose to 16 from 12 last year. The brand had battled back from negative perceptions about the quality of its seasoned beef, stemming from a consumer lawsuit brought against the brand and dismissed in 2011. Taco Bell went on to introduce some ...
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