(Continued from page 1) Vivaldi Partners’ study also found Dunkin’ Donuts to be among the brands with the most Social Currency, with its score of 661 tying with Verizon for the No. 5 ranking. The report noted that, while Dunkin’ Donuts led most brands in using sharing sites like Pinterest, the Canton, Mass.-based chain’s greatest contribution to its social currency was maintaining engagement with fans. “Dunkin’ Donuts started its social media ...

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