Taco Bell will bring back its limited-time Beefy Crunch Burrito, which is spiked with Flamin’ Hot Fritos corn chips, in May, the chain revealed Monday. The brand previewed the Beefy Crunch’s return in a Facebook post and Tweet on April 1 that simply showed a photo of the product alongside a bag of Fritos chips with the text, “Back this May. No joke.” Though fans feared an April Fool’s Day prank, officials at the Irvine, Calif.-based quick-service ...
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Contact: Desiree Torres Desiree.Torres@penton.com