Taco Bell debuted its Cool Ranch Doritos Locos Tacos Thursday, a day after an attempted early peek for social media fans produced a mixed bag of cheers and jeers. Officials with the 5,600-unit chain said reports that some fans could not find the new tacos were overblown, and said the chain’s use of social media helped pinpoint and rectify the situation for those who were denied. VIDEOS Watch Taco Bell's "The world's most obvious idea" ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.


Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Questions about your account or how to access content? 

Contact: Desiree Torres Desiree.Torres@penton.com 

Already registered? here.