Taco Bell and Subway, the two foodservice brands to run national, in-game commercials during Sunday’s broadcast of the Super Bowl, performed well when it was their turn to get in the game, according to research from firms DigitalCoCo and Ace Metrix. RELATED • Taco Bell, Pizza Hut extend reach of Super Bowl advertising • Restaurants gear up for Super Bowl with bundled meals • More restaurant industry advertising news Over the past few years, many ...
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Contact: Desiree Torres Desiree.Torres@penton.com