(Continued from page 1) With work on TCBY underway, the company is planning to relaunch the Mrs. Fields brand next year. The new flagship store, developed by Fitch Design Services, will feature the brand identity for Mrs. Fields going forward, which Casey described as a “bright, fun and high-energy look” that “celebrates the heritage of the brand, but in a contemporary way.” Among new elements to be tested is a chocolate beverage bar that will expand on the ...

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