Tim Casey, CEO of Famous Brands.
Mrs. Fields to relaunch next year
(Continued from page 1) With work on TCBY underway, the company is planning to relaunch the Mrs. Fields brand next year. The new flagship store, developed by Fitch Design Services, will feature the brand identity for Mrs. Fields going forward, which Casey described as a “bright, fun and high-energy look” that “celebrates the heritage of the brand, but in a contemporary way.” Among new elements to be tested is a chocolate beverage bar that will expand on the ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?