No. 3: Healthful offerings
Healthful offerings are getting more emphasis on menus — but in ways that help consumers feel like they’re not depriving themselves, according to Datassential.
Terms like “all-natural” and “locally sourced” are spreading faster than “low-fat,” and a variety of whole grains are making their presence felt.
Quinoa, for example, appears in the Southwest Scramble at the new Starbucks subsidiary Evolution Fresh. Quinoa’s also served on Seasons 52’s menu, in its Summer Vegetarian Tasting, although it’s called “grains of life,” instead.
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