The restaurant industry’s most effective digital and mobile campaigns in 2012 showed the power of using new media not for fan acquisition but for fan engagement. Some were high-profile giveaways like Papa John’s online-ordering promotions that featured NFL quarterback Peyton Manning and tied in with the Super Bowl. Others succeeded by being barely noticeable to guests, like Cinnabon’s and Texas Roadhouse’s behind-the-scenes work to correct and optimize all their ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?