Wendy’s and Domino’s Pizza have made aggressive plays to strengthen their positioning with budget-conscious consumers and offer them more value in 2013 — but not so aggressive as to hurt profits, says a restaurant industry expert. Dublin, Ohio-based Wendy’s revamped its former value menu with Right Price Right Size, which groups 18 items sold between recommended prices of 99 cents and $1.99. And from Jan. 2-13, Ann Arbor, Mich.-based Domino’s is offering $5 ...
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Contact: Desiree Torres Desiree.Torres@penton.com