New year, new tactics at Domino's
Continued from page 1 Domino’s Pizza spokesman Chris Brandon said Domino’s Dollars is an attempt to layer value on top of value to reward the customers who place online orders, which account for one third of Domino’s sales at its 5,000 domestic restaurants. “We’re happy with that, but the biggest thing we want to offer now is value,” Brandon said. “The $5.99 deal is already strong, but then $5 on top of that is a ‘thank you’ to ...
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Contact: Desiree Torres Desiree.Torres@penton.com