A new Wendy’s logo will appear in all advertising and messaging beginning Monday as part of a branding overhaul that includes more remodeled restaurants, new packaging and new crew uniforms, parent company The Wendy’s Co. said Thursday. RELATED • Wendy's rings in new year with aggressive value plays • Wendy's: Son of Baconator sandwich aimed at smaller appetites • More quick-service restaurant news The Dublin, Ohio-based chain’s ...
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Contact: Desiree Torres Desiree.Torres@penton.com