Protecting brand policies
Continued from page 3 New England Consulting Group's Stibel noted that brands embroiled in future controversies should not “stay on the sidelines” for fear of offending people who disagree with brand policies. Because Denny’s and Buffalo Wild Wings have their no-gun policies to protect their customers and provide an optimal experience, they should not worry about losing the favor of people who would forgo a visit to their locations if they could not carry in a ...
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