Which Wich Superior Sandwiches is seeking a change in its tea suppliers and has approached the research process with the help of its team and consumers. The 201-unit fast-casual sandwich chain recently conducted a Which Wich Tea Showdown at a research firm in Dallas to select a new source for its iced teas. Customers are demanding higher quality iced teas, said Charles Ballard, who heads special projects for Which Wich. “The customer’s preference is for a fresh-brewed tea ...
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