During Ruby Tuesday Inc.’s third-quarter earnings call last week, chief executive James J. “JJ” Buettgen said the brand will focus on returning to the chain's casual-dining heritage — a move that industry watchers say is a good one. Buettgen, who took the helm at Ruby Tuesday on Dec. 1, said that the company “may have unintentionally overshot the runway” in positioning the brand toward upscale casual. “We believe the biggest strategic ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?
Contact: Desiree Torres Desiree.Torres@penton.com