Waiting out a media storm
(Continued from page 1) Two other analysts covering Yum, David Tarantino of Robert W. Baird & Co. and Sara Senatore of Bernstein Research, wrote that Yum China ultimately could withstand the short-term decrease in sales if the chicken controversy blows over and the company gets to clarify its role in it. “While negative media coverage of the chicken supply issues clouds the short-term outlook, particularly around high-volume Chinese New Year periods,” Tarantino wrote, ...
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