Magazine

May 14, 2011

In this issue, we look into the recent decision by California's Supreme Court regarding employee meal and rest breaks; U.S. restaurant brands and the challenges they face expanding in Russia; and upcoming IPO activity for parent companies of such brands as Joe's Crab Shack, Outback Steak House and Del Frisco's Double Eagle Steak House.

From the Editor

Editor's Letter: Breaking new ground
Executive editor Robin Lee Allen on the May 14, 2012, issue of NRN.

Issue Highlights

Major chains plot Russian evolution
Restaurants plan significant expansion in underpenetrated CIS markets
Tapping into keg-wine profits
Restaurants, consumers increasingly find value in draft wines.
Desserts to sweeten the meal
Chefs create innovative dishes that tempt diners to try one more course.
Taking stock of IPOs
2012 shaping up to be an active year for restaurant public offerings


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A look inside

Marketing with authority
Real people crowd out advertising mascots as brands highlight authenticity.
Calif. Supreme Court gives industry big break
Ruling reduces operators’ meal- and rest-period burden.
Growth Chains: Tin Drum Asiacafé
Fast-casual concept draws on Asian culture, customization to lure customers.
Advertising with 
integrity at Chipotle
NRN West Coast bureau chief Lisa Jennings on truth in advertising.
Having Words With: Seth Woods
Paul Frumkin talks to The Aquitaine Group founder and chief executive.
Transportation stations prove growth vehicle
David Coffer surveys restaurants opening in European travel hubs.
Bulk-dispensed cocktails, anyone?

More restaurants find pre-batched cocktails on tap hold allure for guests.
Growing the right way
Steve Rockwell on growing your company for the long term.
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