The wild success of Taco Bell's Doritos Locos Tacos proved the power of co-branding.
Fragmentation is the name of the game when it comes to advertising in 2014. The landscape among such traditional media as TV, radio and print will become even more disjointed, and social networks, digital and mobile platforms will follow similarly diverging paths. Restaurant marketers should not be concerned about these divisions, however. Instead, they should embrace them as an opportunity to stand out in multiple avenues through branding plans that allow for integrated marketing and the ...
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