Advertising

Restaurant brands like Wendy's, Red Lobster and Olive Garden are competing for market share by focusing on lower-return menu offerings...More

Dairy Queen's new advertising campaign to emphasize fan loyalty and food quality....More

Marketer Laura Ries discusses the importance of consistency in a restaurant brand's advertising message...More

The loyalty of American sports fans creates a perfect opportunity for restaurants to partner with athletes, teams and leagues...More

Executives say supportive franchisees and product promotions will help the new item sell....More