Miami-based Burger King Worldwide Inc. has named David, an advertising firm with offices in Brazil and Argentina, as its lead global agency, settling a review that began this past January, according to a report. The brand’s global chief marketing officer, Axel Schwan, told Advertising Age that David’s appointment as lead global agency was meant to establish a creative strategy for consistent messaging and advertising not only throughout the North American system but also ...
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Contact: Desiree Torres Desiree.Torres@penton.com