In what it calls its biggest giveaway in its 38-year history, Chili’s Grill & Bar is offering one million of its new flatbreads free to customers willing to sign up for its email club.

The casual-dining division of Dallas-based Brinker International Inc. is asking consumers to sign up for the Chili’s Email Club at chilismillion.com and get a coupon for the free offer, which a spokesperson said has a value of $8 to $9.

“We are so proud of flatbreads, and this platform is the first of what will be many great culinary innovations leveraging our new kitchens,” Krista Gibson, Chili’s senior vice president of brand, said in a statement. “The feedback from guests who have tried this new menu item has been very positive.”

Chili’s is offering the giveaway for its three toppings:

Margherita flatbread is made with Monterey Jack, mozzarella and fresh tomatoes with a drizzle of cilantro-ranch pesto.

Chipotle Chicken flatbread is topped with chile-rubbed grilled chicken, chipotle pesto, cheddar, Monterey Jack, mozzarella, cilantro and pico de gallo with a drizzle of tomato sauce.

California Grilled Chicken flatbread has grilled chicken, applewood smoked bacon, Monterey Jack, mozzarella, cilantro, avocado slices and pico de gallo with roasted garlic aioli.

Current Email Club members can also take advantage of the giveaway by answering a few preference questions while on the website.

Those signing up for the free offer must select their participating restaurant and then choose to redeem their coupon in either period of June 11–16 or June 17–24.

Chili's has nearly 1,600 locations in 33 countries and two territories.

Contact Ron Ruggless at ronald.ruggless@penton.com.
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