Long John Silver’s is calling on customers to “Think Fish” in new commercials launched this week that contrast imagery of wild-caught fish with videos of pigs wading in their own mud and cows with their movement constrained on farms. The food quality-focused ads will appear on national cable TV and kick off a wider branding effort in 2014 that will include a new menu rollout, operations improvements and a new restaurant design prototype. Chief marketing officer Charles St. ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.


Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Questions about your account or how to access content? 

Contact: Desiree Torres Desiree.Torres@penton.com 

Already registered? here.