Long John Silver’s is calling on customers to “Think Fish” in new commercials launched this week that contrast imagery of wild-caught fish with videos of pigs wading in their own mud and cows with their movement constrained on farms. The food quality-focused ads will appear on national cable TV and kick off a wider branding effort in 2014 that will include a new menu rollout, operations improvements and a new restaurant design prototype. Chief marketing officer Charles St. ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Questions about your account or how to access content?