McDonald’s Corp. is developing a loyalty program in the U.S., building upon the chain’s new smartphone app, that could be in place late this year or early next year, company executives said Wednesday Speaking at the UBS Global Consumer Conference Wednesday morning, McDonald’s USA president Mike Andres said that the program could be a big sales driver for the Oak Brook, Ill.-based burger giant. “We’re working on a customer-designed loyalty program that we think ...
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Contact: Desiree Torres Desiree.Torres@penton.com