Chains increase incremental sales with trade-ups on higher-end items, add-ons
With many customers feeling too strapped to trade up from value items or eager to trade down from full-priced selections, restaurants are finding that featuring promotions in the middle price tier may not be the way to energize sales. As economic confidence wavers, consumers drawn to a restaurant’s lower-price-point selections are showing little inclination to trade up. Consequently, operators say, the opportunity for increasing the average check lies chiefly in a restaurant’s ...
Subscribe To Digital Access
Why Subscribe To NRN Digital Access?
Digital Access gives you unlimited online access to our most premium news and analysis. This includes in-depth stories and insights from our team of editors and guest writers as well as free eNewsletters, blogs, real-time polls, archives and more.
Bonus--Only for Subscribers: Free NRN iPad App
Attention Print Subscribers: While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!