With many customers feeling too strapped to trade up from value items or eager to trade down from full-priced selections, restaurants are finding that featuring promotions in the middle price tier may not be the way to energize sales.
 As economic confidence wavers, consumers drawn to a restaurant’s lower-price-point selections are showing little inclination to trade up. Consequently, operators say, the opportunity for increasing the average check lies chiefly in a restaurant’s ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

 

Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
 

Questions about your account or how to access content? 

Contact: Brian Galletta (813) 627-6722 Brian.galletta@penton.com or Desiree Torres (813)-627-6792 Desiree.Torres@penton.com

Already registered? here.