Taco Bell's Waffle Taco
Indicators of consumer perception and social media engagement have steadily risen for Taco Bell since the March 27 introduction of its new breakfast platform, suggesting that the launch was successful — and that it might have had an effect on top quick-service breakfast player McDonald’s. “This is looking very much like a positive story for Taco Bell,” said Ted Marzilli, chief executive of YouGov BrandIndex, a consumer research firm that tracked steady increases in ...
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Contact: Desiree Torres Desiree.Torres@penton.com