Tilted Kill anticiaptes a big St. Patrick’s Day owing to the holiday’s placement on Monday
The phrase “March Madness” typically evokes the traffic-driving benefits of the NCAA basketball tournament for most restaurants, but this year the month is aligning several calendar shifts that have many brands — not just the usual players — anticipating a continuous benefit from college basketball and St. Patrick’s Day. Unlike last year, when Easter fell during the second weekend of the NCAA tournament and stole traffic from “Sweet 16” and ...
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Contact: Desiree Torres Desiree.Torres@penton.com