There’s no business like new business. Not only is new business good for current operations, it’s also vital for your future.
 One of the least expensive ways to court new business is signage. Unlike an advertisement, which will pass out of consumers’ consciousnesses in a matter of weeks, a good sign will keep attracting customers for decades, and sometimes even longer.
Get horizontal
 Many restaurant signs fail the “visibility test” because their shapes are ...

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