Some of the industry’s largest restaurant chains finished atop YouGov BrandIndex’s rankings of the highest average “buzz scores” of 2013, but the size of brands’ marketing budgets alone did not determine how they performed, the research firm said. Subway led all quick-service chains in BrandIndex’s study, which measured how positive or negative consumers’ perceptions for more than 40 brands were for all of 2013. While the sandwich chain is the ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.


Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Questions about your account or how to access content? 

Contact: Desiree Torres 

Already registered? here.