When Taco John’s decided in 2013 that it needed to invigorate its brand positioning, they looked to the chain’s 45-year heritage as a starting point. With quick-service at its core, they agreed its menu items were of higher quality than its closest competitors in the category — but were not exactly fast casual either. The answer for the 400-unit Cheyenne, Wyo.-based operator was to just be itself and build from there. “We knew we needed to own what Taco ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.


Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Questions about your account or how to access content? 

Contact: Desiree Torres Desiree.Torres@penton.com 

Already registered? here.