Wendy’s: “Pretzel Love Stories” Dublin, Ohio-based Wendy’s had a prolific year for new menu items, including such premium sandwiches on pretzel buns as the Pretzel Bacon Cheeseburger and the Pretzel Pub Chicken. Commercials starring its “Red” spokeswoman supported the items as part of a larger “360 campaign” that included public relations and digital content, like the “Pretzel Love Songs” and “Pretzel Pub Chicken Love ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?