Wendy’s Pretzel Bacon Cheeseburger proved to be a successful limited-time offer.
The rise of the LTO platform
(Continued from page 3) Perhaps the way to strike that equilibrium is to treat a popular limited-time offer as a platform for further innovation in later re-runs or expansions, the marketing experts said. They agreed that a new version of the Pub Burger Line at Culver’s and the Monsterella Sticks from the “Fry Love” menu at Checkers and Rally’s show that strategy. Prairie du Sac, Wis.-based Culver’s reprised its Colby Jack Pub Burger this past April after ...
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Contact: Desiree Torres Desiree.Torres@penton.com