The restaurant company leverages influencers for its omnichannel marketing approach, and CMO Kieran Donahue recently added an NIL campaign featuring student-athletes.

As the restaurant company looks to tap into youth and nostalgia, influencers have become a key partner

The restaurant company’s influencer strategy, driven by CMO Joel Yashinsky, has yielded higher reach and engagement, while also attracting younger demographics.

The entertainment industry veteran cultivates a network of authentic influencers for the restaurant chain on TikTok

Leveraging creators’ passion helps drive authentic experiences for the restaurant’s fans, and attract new ones

The restaurant’s customers skew older than QSR average, so it’s critical to strike a balance

The restaurant’s marketing priority is communicating convenience, value

The VP leans into digital, data, customer-centric marketing

CMO Tariq Hassan has driven tremendous success with the restaurant company’s influencer strategy, leveraging both celebrities and fans to drive sales and traffic through several campaigns.

Separating that brand’s image from Hardee’s has yielded positive results for both restaurants