Patrick Kirk joins the restaurant from sister brand Applebee’s, where he served as vice president of bar and beverage.
The restaurant company has recruited LeBron James and Jason Sudeikis to promote its new Taco Discovery Box, available on Taco Tuesdays through early June.
Who has power in the restaurant industry? What does power really mean when it relates to one of the largest industries in the country, one that employs more than 12 million Americans this year and will achieve roughly $1 trillion in annual sales...
The restaurant’s CMO balances consumer perception with general recognition
Chipotle’s chief brand officer Chris Brandt said influencers started appearing on the radar about 10 years ago, but they’ve only recently started to prove they can move product
Taco Bell has cracked the co-creator code, forging partnerships with influencers big and small in its quest to identify fellow ‘cultural rebels.’
Marketing strategy, like all things at the restaurant chain, focuses on ‘relentless innovation’
Appealing to every generation and restaurant consumer is at the front of the CMO’s mind
The oldest fast-food restaurant in America relies on data as well as nostalgia
