CMO Tariq Hassan has driven tremendous success with the restaurant company’s influencer strategy, leveraging both celebrities and fans to drive sales and traffic through several campaigns.
Separating that brand’s image from Hardee’s has yielded positive results for both restaurants
Celebrity partnerships and engaging social media emphasize that the restaurant chain offers something for everyone
The Whopper and customizability are hallmarks of the restaurant concept’s branding
A fine-dining heritage and knowledge of its customer base helps the restaurant chain resonate with its audience