The Nation’s Restaurant News Restaurant Social Media Index (RSMI) was developed to provide learnings that will help restaurants become more robust and effective in their use of social media, digital content and brand development. Created with founding sponsor DigitalCoCo, a social media analytics and digital branding firm, it is the industry's most comprehensive analysis of restaurant and consumer social media efforts.

Learn more at the RSMI microsite, where you can also register your restaurant brand for tracking.

THIRD QUARTER RSMI TOP 100 RESULTS

From Starbucks Coffee at No. 1 to Shake Shack at No. 100, the restaurant brands listed here, large and small, have found ways to make digital efforts work for their brands:

View the third quarter RSMI top 100 rankings

A breakdown of the top 5 brands' social-media rankings:

1. Starbucks Coffee
RSMI score: 243.2
Klout score: 84
Social consumer sentiment score: 72
No. 1 in total Facebook likes, Twitter follows

2. Wendy's
RSMI score: 221.9
Klout score: 84
Social consumer sentiment score:59
Twitter growth: 86.5%

3. Chick-fil-A
RSMI score: 213.0
Klout score: 72
Social consumer sentiment score: 59
No. 5 in total Facebook likes

4. McDonald's
RSMI score: 195.8
Klout score: 72
Social consumer sentiment score: 51
No. 2 in total Facebook likes, No. 3 in Twitter follows

5. Outback Steakhouse
RSMI score: 192.6
Klout score: 68
Social consumer sentiment score: 45
Twitter growth: 54%

BEHIND THE NUMBERS

• RSMI: Introduction

• RSMI: Third-quarter overview

• RSMI: Looking for the ROI

• RSMI: Q&A with social media star Ramon De Leon, Domino's franchisee

METHODOLOGY

Results are based on a quantitative tracking effort of more than 600 restaurant brands. Over 23 million consumers, and thousands of keywords, menu items, and restaurant terms have been indexed. 

The RSMI analyzes restaurant brands’ social footprints, but also looks into engagement credentials that drive the growth of social media in platforms like Facebook, Foursquare, Google+ and YouTube. It is built on an advanced algorithm that serves up several third-party result indexes and then applies the DigitalCoCo Social Insights algorithm. This allows for the identification of top brands, but also levels the playing field for emerging restaurants. The RSMI is built on an entirely new methodology that is surrounded by several trusted data sources that drive the social web.

Learn more. Register your restaurant brand.

About Digital CoCo

DigitalCoCo provides full spectrum brand analysis in the social landscape, with access to more than 23 million active consumers in the restaurant industry. Thousands of concepts and brands are tracked in a variety of social media platforms and digital content distribution centers.

It's Social Insights builds a social map of brand's digital attributes and traces them in relation to top consumers, fans and competitors.

For more information contact Paul Barron at paul@digitalcoco.com.