The Nation’s Restaurant News Restaurant Social Media Index was developed to provide learnings that will help restaurants become more robust and effective in their use of social media, digital content and brand development. Created with founding sponsor DigitalCoCo, a social media analytics and digital branding firm, it is the industry's most comprehensive analysis of restaurant and consumer social media efforts.

Learn more about RSMI and visit the RSMI microsite, where you can register your restaurant brand for tracking.

FOURTH QUARTER TOP 100 RESULTS

Starbucks remains No. 1, Arby's skyrockets on the strength of its Klout score and Peet's Coffee & Tea posted one of the highest consumer sentiment scores. Here is a break down of the Top 100-ranked social media restaurant brands.

View the fourth quarter top 100 rankings

EARLIER:  Third quarter RSMI top 100 rankings

BEHIND THE NUMBERS

• Top 10 RSMI brands by Charlie Duerr and Marcella Veneziale

• Arby's: How a chain climbs Klout by Mark Brandau 

• Mooyah Burgers: The top Facebook growth chain by Ron Ruggless

• Cracker Barrel: Twitter's top performer by Lisa Jennings

 • VIDEO: DigitalCoCo founder Paul Barron breaks down the latest RSMI results

METHODOLOGY

RSMI results are based on a quantitative tracking effort of more than 600 restaurant brands, about 23 million consumers, and thousands of keywords, menu items, and restaurant terms have been indexed. 

The RSMI analyzes restaurant brands’ social footprints, but also looks into engagement credentials that drive the growth of social media in platforms like Facebook, Foursquare, Google+ and YouTube. It is built on an advanced algorithm that serves up several third-party result indexes and then applies the DigitalCoCo Social Insights algorithm.

Platform 1 is Klout — we look at growth as well as loss in Klout scores, as this reflects how fans, followers and eventually guests are sharing and interacting with your business.

Platform 2 is DigitalCoCo Social Insights — the platform tracks growth on Twitter and Facebook and takes into account Foursquare for location-based attributes. In addition this platform scores effectiveness of the content in regards to reach of the person interacting with your business and content. It’s about “quality of the word of mouth” that we look at here.

Platform 3 is Sentiment Analytics — this is based on millions of interactions each week around the more than 3000 restaurant and more than 30 Million consumers we track in the Index.

Each platform scores up to 100 each, with 300 being a perfect RSMI score.

Learn more. Register your restaurant brand.

About Digital CoCo

DigitalCoCo provides full spectrum brand analysis in the social landscape, with access to more than 23 million active consumers in the restaurant industry. Thousands of concepts and brands are tracked in a variety of social media platforms and digital content distribution centers.

It's Social Insights builds a social map of brand's digital attributes and traces them in relation to top consumers, fans and competitors.