Just before the Nation’s Restaurant News team put the finishing touches on our first study ranking the sales of the largest non-U.S.-based brands and companies, I had coincidentally been in Paris taking note of the foodservice brands dotting the streets of the City of Light. One that piqued my interest was Quick, a Berchem, Belgium-based quick-service chain of 475 locations and eye-catching advertisements promoting its summertime LTO — Le BBQ Beach Burger. Posters throughout ...

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