Smashburger, multiple units
This better burger chain prides itself on creating a signature sandwich for each market it enters based on local tastes and preferences. The LA Burger was developed for the 163-unit, Denver-based concept’s July 10 debut in Los Angeles and responds to Angelenos’ taste for crunchiness, Asian flavors and their penchant for putting fried eggs on their burgers.
The beef patty is accompanied by a crispy wonton, cilantro, cucumber, lettuce, tomato and a Japanese steakhouse ginger dressing that founder and chief concept officer Tom Ryan said is “a fresh ginger vinaigrette inspired by many of the ginger dressings that you find at Japanese steak houses.”
He said the brightness of the sauce’s vinegar and the flavor of the ginger complement the other ingredients better than other Asian-inspired sauces or dressings he sampled.
The burger also has a fried egg on it, and is served on a bun studded with black and white sesame seeds. It sells for $5.99.
Contact Bret Thorn at bret.thorn@penton.com.
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