The Marketing Executives Group, one of 10 study groups organized by the National Restaurant Association, held its 2012 spring meeting in Chicago earlier this month with the purpose of challenging the status quo. More than 250 restaurant industry marketing leaders gathered to learn and share insights on branding, consumer behavior, social media, and strategies and tactics for gaining a marketing edge. The Chicago 2012 Spring Marketing Executives Group conference was one of the best in recent ...

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