Appealing to every generation and restaurant consumer is at the front of the CMO’s mind

The oldest fast-food restaurant in America relies on data as well as nostalgia

The entertainment industry veteran cultivates a network of authentic influencers for the restaurant chain on TikTok

Leveraging creators’ passion helps drive authentic experiences for the restaurant’s fans, and attract new ones

The restaurant’s customers skew older than QSR average, so it’s critical to strike a balance

The restaurant’s marketing priority is communicating convenience, value

CMO Tariq Hassan has driven tremendous success with the restaurant company’s influencer strategy, leveraging both celebrities and fans to drive sales and traffic through several campaigns.

The former Bloomin’ executive joins Smalls Sliders as the restaurant company has over 200 units open or under development.

Separating that brand’s image from Hardee’s has yielded positive results for both restaurants

Celebrity partnerships and engaging social media emphasize that the restaurant chain offers something for everyone