Restaurant consumers have altered their expectations for brands’ value proposition and have become a little less deal-driven, according to new research from The NPD Group. The Port Washington, N.Y.-based research firm has found that, for the 12 months ended in August 2012, non-deal restaurant traffic increased 1 percent in the United States while restaurant visits tied to a deal decreased 1 percent. It was the second consecutive 12-month period in which non-deal traffic grew 1 ...
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Contact: Desiree Torres Desiree.Torres@penton.com